Hi, my name is
Gabe O’Connell.

I didn’t start as a
graphic designer.

I started by
building things.

Businesses.
Brands.
Ideas.

Somewhere along the way I realised the part I loved most wasn’t running the business. It was creating the world around it.

A brand shouldn’t stop at the logo.

It should work.

These are live. Scroll, click, explore.

AI doesn’t decide
what I make.

It helps me get there faster.

I use AI the same way I use any creative tool — to explore, refine and execute ideas that already have a direction.

Including this portfolio.

Concepted, directed and built through coordinated AI workflows in under 24 hours.

I don’t only know
how to build a brand.